Take your ESA’s Business Strategy to the Next Level
ESAs need to become entrepreneurial. Turn to AESA for the tools to help your leadership team with business strategy. In this interactive workshop, AESA brings you the tools to help your team with its business strategy by exploring the following:
Experimentation
- Use the active science of experimentation to make better decisions that have greater impact.
- Learn the difference between an experiment and a pilot program.
- Why experimentation is important.
- Ways to design meaningful experiments.
- How to experiment in ways that do not upset the customer.
Pricing
Pricing is challenging for any organization. Price with confidence when you learn how to optimize pricing for products and services.
- How to properly identify and apply costs when setting a price.
- Processes for making better pricing decisions.
- Business models for products and services.
- Using ESA examples to practice the application of sound pricing principles.
Innovation
ESAs strive to be innovative, but innovation is often easier said than done. Here's what you will learn:
- Processes to generate good ideas.
- Ways to encourage innovation.
- How to think about your organization’s policies and procedures as they relate to innovation.