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Small Staff ESAs Network


Registration Now Open for 2023-24 Cohort!

Small Staff ESAs have unique strengths and challenges and this network provides an important opportunity to network and learn with other similar-sized organizations. "Small Staff" is a relative term, as participant ESAs have ranged from five to 200+ employees. As a leader of an ESA of this size, we hope you will join us this year for some very powerful peer-led presentations focused on important topics such as organizational growth.

Facilitated by your AESA team:

  • Joan Wade, Ed.D., Executive Director
  • John Bass, COO
  • Cole Cordell, CFO
  • Lynn Cromley, Consultant
  • Annual Individual Membership: $150
  • Single Session: $25 (Contact Ann Fiene to sign up for a single session.)
NEXT WORKSHOP: Thursday, April 18, 2024  |  2 PM EST
(1 PM Central; 12 NOON Mountain; 11 AM Pacific; 10 AM Alaska) time

Telling Your Story: Building Your Brand

The story of your organization is not just a tale – it is a strategic asset. Facilitated by Dorreen Dembski and LeeAnn OdeKirk, AESA Communications Services Consultants, the objective of this session is to help attendees be more deliberate about understanding their brand and conveying their narrative intentionally.

More about the session:

Before you can communicate your brand – do you know the brand experience you deliver? How can you find out? What's the shape of your brand identity - the collection of visual markers that make your organization identifiable? Maybe they are in great shape, or maybe your brand assets need a refresh. It's a visual world! Finally, we will talk about the importance of defining and delivering your brand experience. As Maya Angelou wisely said, "... people will never forget how you made them feel." This sentiment underscores the significance of deliberately shaping your brand experience.

If you are not a member of this network and would like to attend this session, please contact AESA Program Assistant Beth Kabes to register at the rate of $25.


Session Dates
All sessions will be held virtually approximately every six weeks for 60 minutes each session.  All sessions will be scheduled from 2:00 – 3:00 pm (EST)
  • March 23, 2023
  • June 7, 2023
  • August 17, 2023
  • October 19, 2023
  • December 7, 2023
  • February 8, 2024
  • April 18, 2024
  • June 6, 2024

• Leadership Development - Empowering others in your ESA
• Expanding Special Education Itinerant Services - Cost-neutral ways for providing low-incident services
• Federal and State ESA Legislative Issues and Updates
• Leadership Matters - Professional development for ESA leadership
• Understanding Customer Needs and Enhancing Customer Service
• Understanding ACCESS Billing and Support - Resources for your district
• Marketing and Communications Ideas- Expert advice on how to tell your story/build your brand
• Diversifying Your Funding Sources - Hear how one ESA has survived and thrived the loss of state funding

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